Market Literacy

Money is an abstract concept today.  Shopping, banking, investing happens with no pause button among wide choice, media frenzy at markets that are open round the clock. 

Kids are getting older younger or KGOY is a marketing term that describes the influence of youngest children these days on family’s purchasing decisions and their knowledge of brands.

Our world today is characterized by these market realities and their resulting social realities - peer pressure, social currency, status, FOMO and the likes.

Market Literacy includes Financial Literacy, Media Awareness and understanding of one's own mind and market forces that influence it for profit motives.

Money and commerce is dictating the kind of life 'we' (as one mass, with same interest and ideas) should lead or aspire for, through the heavy influence of mass media advertising and pop culture. But we can use the same money to reclaim the life each of us wants for ourselves.

Let us be conscious with our relation to money.

Let us spend the money we have towards building the kind of life we want for us and in creating an environment and society we want to live in happily ever after.

We will have different ideas of the life of 'your' and 'my' dreams, as each of us is different. But even these very different ideas from different people will have one thing in common - each of the ideas will not have a single element of the heavily promoted, advertised kind of living - the one with more stuff in life and less time to live.