Money, Mind and Media - the 3 Ms are shaping the 'aims' of modern day parenting in ways we cannot imagine. As parents get busier outside of the homes and children get 'smarter' with the smart gadgets, AIM aims to provide actionable insights to parents on themes defining today's culture and influencing children and parenting!
‘Children today are ‘economically ‘worthless’ but emotionally ‘priceless’’
– Sociologist Viviana Zelizer