If you are 10, do you want to be 14? If you are 14, do you wish you were 16 soon? If you are 16, did you always wanted to be 18 or 19? If not you, your friends? Or kids in your school or gymnastics/ soccer? And if you have younger siblings, they may be wanting to be your age soon – even if you are only 10.
If yes, what do you/they do then? If you observe closely, you/they start to talk like the kids of age you wish you were, dress like them, accessorize like them, do what they do, be at places they go to, watch what they watch… You get it, right?
Well, looking up to someone (generally older sibling or seniors or even your heros/idols in school) has been the basis of progress for generations. It helps kids learn new things, explore beyond their world and gives them a certain thrill.
KGOY – Kids Growing Old Younger – is a term that has come to be used more recently, after Year 2000. It is a acronym extensively used by marketers to simplify their businesses so that they do not have to come up with too many product ranges according to ages of children. Popular clothes brands have one range for kids younger than 8-10 years and the other for adults. Most kids, older than 8 years, nowadays do not play with kids’ toys. It is ‘cool’ for kids to be more like mini adults. In the process, experts have termed this KGOY phenomenon as ‘death of childhood’ or ‘shrinking childhood’.
If you want to, have to dress up like older kids/ youngsters, PAUSE and THINK, do you want to? Or you are simply, mindlessly following a trend set by marketers to earn more profits.
And Remember: In a few years, you will be a 14 year old if you are 10, or an 18 year old if you are 14 now, but you can never be a 10 year old once you are 14 or a 14 year old once you are 18. Enjoy the age and stage you are today for it will soon pass.